On Visual Attractiveness of Anisotropic Effect Coatings

Filip, Jiří; Kolafová, Martina

On Visual Attractiveness of Anisotropic Effect Coatings

Files

031-034.pdf (6.73 MB)

Date

2019

Authors

Filip, Jiří
Kolafová, Martina

Publisher

The Eurographics Association

Abstract

With the global trend in customer preference towards achromatic car colors, color designers in coating industry strive to create novel design-critical appearances based on novel effect pigments. At microscopic scale, the pigment particles allow to create specific optical effects like sparkle under directed lighting along with a specific texture in diffuse lighting, while at a macroscopic scale they create the appearance of angle-dependent color and a strong luminance contrast. Although individual particles in effect coatings exhibit anisotropic behavior, the majority of effect coatings exhibit isotropic appearance at a macroscopic scale due to a random orientation of the particles which can be explained with the manufacturing process of the coating. This paper demonstrates an visual appearances achievable by using anisotropic effect coatings based on magnetic pigments. In a psychophysical study, we assessed visual attractiveness of these coatings on a car-like shape for different viewing angles.

        @inproceedings{10.2312:mam.20191310
,
booktitle = {Workshop on Material Appearance Modeling
},
editor = {Klein, Reinhard and Rushmeier, Holly
},
title = {{On Visual Attractiveness of Anisotropic Effect Coatings
}},
author = {Filip, Jiří and 
Kolafová, Martina
},
year = {2019
},
publisher = {The Eurographics Association
},
ISSN = {2309-5059
},
ISBN = {978-3-03868-080-2
},
DOI = {10.2312/mam.20191310
}
}