(The Eurographics Association, 2023) Miyakawa, Takuya; Bland, Jeffrey Keith Spaneas; Yoshikawa, Gaku; Ma, Yuan; Abey Campbell; Claudia Krogmeier; Gareth Young
The employment of virtual reality (VR) technology in home staging (i.e., showcasing layout and interior design to influence potential homebuyers' purchases) has noticeable limitations. First, developing VR models by game engines may bring unaffordable workloads for real estate agencies. Second, pen-and-paper feedback on a VR model of the staged home is sometimes ambiguous and misleading. We developed an application that combines a virtual tour platform and a VR-based eye-tracker to address the two issues. The current work investigated the relationship between subjects' preferences and eye movements in a staged home. Our results support that subjects' eye-tracking data on layout and interior design differs following their preference change, reflecting the potential of eye-tracking in evaluating staged home models. In the future, we will examine the workload reduction in creating a VR model via the virtual tour platform.